Expensive Institute – They have a heavy infrastructure, hire teachers, heavy spend on marketing & it’s very logical that the more expensive they make higher fees they will charge from students (as nobody will run their business for loss)

To overcome this problem at events expert, we decided to adopt an asset-light model & keep it online as this will not add infrastructure cost burden on students, Have guest sessions from events industry experts & not restricting guests to one or 2 cities, but to get the best set of event planners across the world & lastly not spend on marketing – we work so hard to make the course so good that only word of mouth & organic marketing is enough.

Challenges Faced – The online model was questioned a lot initially by students, as usual, they think events are only about fieldwork & how a course like this can be learned online.

To address this – Event Managers are also called Event Planners, as planning is the core of this industry & execution is the end of the process both are equally important & we cover both (once students complete their online course, the student is made to work as an intern in a company where they get to explore the on-field side of Event Management & during the course they learn the Planning side of It – making the student an all-rounder Event Manager.

Also, it is very important to keep the course online as the main reason for starting Events Expert was to make it the most affordable course of Event management & give students the freedom the pursue it from any part of India along with whatever they are pursuing right now.